AgTech
Product Design
2023
EcoGrow: The Future of Urban Farming
Client: EcoGrow Systems International
Overview
EcoGrow Systems tasked us with redefining how urban farmers interact with their automated hydroponic systems. The existing interface was data-heavy and confusing, leading to high abandonment rates. We reimagined the entire ecosystem—from IoT sensor visualization to harvest forecasting—into a sleek, intuitive mobile experience.
Project Data
Timeline
6 Months (Q1-Q2 2023)
Budget Range
$150k - $200k
Services Provided
UX Audit, Visual Identity, UI Design, Prototyping
01
The Challenge
Users were overwhelmed by real-time data from over 50 sensors. The complexity of managing pH levels, nutrient delivery, and lighting cycles resulted in a steep learning curve that discouraged new adopters of urban farming technology.
02
The Solution
We implemented a "smart hierarchy" design. The main dashboard uses color-coded visual health indicators, allowing farmers to understand their system's status in a single glance. Deep-dive data is only one tap away,keeping the interface clean but powerful.
Adaptive Color Systems
The interface adapts to the current growth cycle of the plants. When in seedling phase, the UI reflects soft greens; during flowering, it shifts to vibrant ambers. This psychological alignment creates a more organic connection between the digital tool and the physical garden.
Impact & Results
+430%
User Conversion Rate
-65%
Support Ticket Volume
4.9/5
App Store Rating
"Gieens didn't just designan app; they understood our mission.The result is a platformthat feels as natural as the plants our customers
grow."
